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Compare/ Sektra vs Groove

The Groove alternative for clients, not tickets

Groove is a help desk for small teams. Sektra is built for the relationships that continue after a ticket closes, with memory, follow-through and an assistant included on every plan.

Side by side

Sektra
Groove
Channels
Gmail, Outlook and WhatsApp in one inbox
Email, chat and social
Setup
OAuth in minutes, no migration
Mailbox forwarding and setup
List price
$35 per seat monthly, $29 annual, every AI feature included
About $16 to $56 per seat monthly
AI included in the plan
Every plan, credits pooled across the team
In plans
Assignments, mentions and internal notes
✓
✓
Collision detection
✓
✓
Remembers commitments and open questions per client
✓
✕
Flags relationships going quiet
✓
✕
Assistant that acts: assign, draft, remind, watch
✓
AI replies and summaries
Briefed from day one via existing history
✓
✕
Response times as percentiles, per client
✓
Support reporting
Built for
Named client relationships
Small-team help desks
Based on public materials, September 2026. Check each vendor for current tiers and pricing.
The difference

Inbox tools organize. Sektra runs the inbox and remembers the client.

Commitments and open questions

Every promise and unanswered question, tracked per client across email and WhatsApp. Nothing is lost when a thread is archived.

Quiet-account flags

Sektra learns each client's normal rhythm and says when it breaks, while a check-in still reads as care.

An assistant that acts

Ask what was promised and get a cited answer. Hand it the work and it assigns, drafts, reminds and watches for you.

Common questions

Can Sektra replace Groove for us?
If your inbound is the same clients returning rather than anonymous tickets, yes. Sektra keeps the relationship record that a closed ticket loses, and runs the inbox on Gmail, Outlook and WhatsApp together.
Can we run both during a trial?
Yes. Your mail stays in Gmail or Outlook underneath either tool, so connecting Sektra changes nothing about the current setup. Every new workspace starts with 14 days of Pro, no card required, which is enough to run the two side by side on the same inboxes and decide.
Is there anything to migrate?
No. Sektra connects over OAuth to the mailboxes you already run and reads the history that is already there, so the memory of each client is complete from the first day.
Do we lose the knowledge base?
Sektra does not host a public help center. Keep it where it is and run the conversations in Sektra, where templates and AI drafts cover the repeated answers.
How does pricing compare?
Sektra Standard is $29 per seat billed annually ($35 monthly) and Pro is $59 annually ($69 monthly). Every AI feature is in the plan price rather than an add-on, and each seat adds credits to a pool the whole team shares, so one heavy assistant user never becomes a line item.
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