Sektra vs Groove: the Groove alternative for relationships that outlast the ticket
Groove became Helply in 2026 and now bills by usage, with unlimited users and a monthly block of AI credits. Sektra is built for the relationships that continue after a ticket closes, with memory, follow-through and an assistant on every plan.
Sektra and Groove at a glance
Groove prices and features from its public pricing page, verified October 2026.
What Sektra keeps that a shared inbox tool leaves behind
Commitments and open questions
Every promise and every unanswered question, tracked per client across email and WhatsApp. Archiving a thread does not lose it.
Silence watches
Ask Sektra to watch any client and it tells you the day they go quiet. The morning digest lists everyone who owes you a reply, so a check-in lands before the renewal call.
An assistant that acts
Ask what was promised and get a cited answer. Hand it the work and it assigns, drafts, reminds and watches for you.
Questions, answered
What changes when a team moves from Groove, and what stays the same.
Groove is now Helply. Does this page still apply?
Yes. Groove rebranded to Helply in 2026 and groovehq.com now redirects there. Helply is an AI-first help desk billed by usage, and existing Groove Classic customers keep their seat-based plan. This page compares Sektra with both: a help desk built for tickets, and a shared inbox built for the clients behind them.
Can Sektra replace Groove or Helply for us?
If your inbound is the same clients returning rather than anonymous tickets, yes. Sektra keeps the relationship record that a closed ticket loses, and works the inbox on Gmail, Outlook and WhatsApp together.
Groove works by forwarding. Is Sektra the same?
No. Sektra connects to Gmail or Outlook through Google or Microsoft sign-in and syncs two ways, so nothing is forwarded and nothing migrates. The mailbox history is read on connect, so each client's record is complete from the first day.
Do we lose the knowledge base?
Sektra does not host a public help center. Keep the Groove or Helply knowledge base where it is, or move it to any static host, and run the conversations in Sektra.
Can we run both during a trial?
Yes. Sektra syncs two ways with the Gmail or Outlook mailboxes you already run, so connecting it changes nothing about your current setup. Every new workspace starts with 7 days of Pro and no card is required. That is enough to run the two side by side on the same mailboxes and decide.
How does pricing compare with Groove and Helply?
Helply bills by usage: plans start at $49 a month for a block of AI credits, users are unlimited, and the bill grows with the AI work done. Existing Groove Classic customers keep their seat-based plan. Sektra Standard is $29 per seat billed annually ($35 monthly) and Pro is $59 annually ($69 monthly). Every AI feature is in the plan price, and each seat adds credits to a pool the whole team shares.
Help Scout alternatives in 2026, compared by the job your inbox does
Help Scout alternatives compared on channels, price and fit: Front, Intercom, Hiver, Missive, Helply, Keeping and Sektra, with prices verified October 2026.
Read the comparisonSektra against the rest of the field
Decide on your own inbox
Run Sektra beside Groove for 7 days and see which one the team reaches for.